HTML & CSS
/Intermediate
SEO Meta Tags
Definition
HTML tags placed in the `<head>` of a document that provide data about the page to search engines (Google, Bing) to help them understand the content and rank it.
Explain Like I'm New
When Google's robot (Googlebot) visits your website, it's blind. It can't look at your pretty images. It relies on your `Title` and `Meta Description` tags to figure out what your site is about. These tags are exactly what shows up on the Google Search Results page.
Real World Example
If you search 'Nike shoes', the blue clickable link is the `<title>`, and the gray paragraph underneath it is the `<meta name="description">`.
Common Use Cases
- •Ranking higher on Google
- •Increasing click-through rates (CTR) from search results
Interactive Example
Interview Questions
basic
- What is the ideal length for a Title tag?
intermediate
- Does the `<meta name="keywords">` tag help your Google rankings?