AI Terminology
/Intermediate
Named Entity Recognition (NER)
Definition
An NLP subtask that seeks to locate and classify named entities mentioned in unstructured text into pre-defined categories such as person names, organizations, locations, and time expressions.
Explain Like I'm New
A digital highlighter. You feed it a news article. It highlights all the People in blue, all the Companies in green, and all the Cities in yellow.
Real World Example
Customer Support routing. An email arrives: 'My iPhone screen broke in New York'. NER detects 'iPhone' (Product) and 'New York' (Location), and automatically routes the email to the Apple Hardware Team in the US East Coast division.
Common Use Cases
- •Information extraction
- •Automated customer support
- •Legal document analysis
Interview Questions
basic
- What does NER stand for?
intermediate
- How does NER help in data anonymization (GDPR compliance)?