AI Terminology
/Beginner
Sentiment Analysis
Definition
The use of NLP to systematically identify, extract, and quantify the affective states and subjective information (emotions) from text.
Explain Like I'm New
Teaching a computer to read a tweet and decide if the person who wrote it is Happy (Positive), Angry (Negative), or Neutral.
Real World Example
Brand monitoring. Coca-Cola runs Sentiment Analysis on every single tweet mentioning their name. If the AI detects a massive spike in 'Negative' sentiment at 2:00 PM, the PR team is instantly alerted that a scandal might be breaking.
Common Use Cases
- •Social media monitoring
- •Product review analysis
- •Customer satisfaction tracking
Interview Questions
basic
- If a user writes 'This phone is okay, not great but gets the job done', what sentiment category would an AI likely assign to it?
intermediate
- Why is sarcasm notoriously difficult for Sentiment Analysis algorithms to handle?